Seen a CertifyReviews link in a Google reply?
Enter the verification code to independently check any review right now.
How It Works
CertifyReviews is an independent system. We have no financial relationship with the businesses we verify. Here is exactly how the process works.
Step 1
A local business completes a job for a customer. The customer’s mobile number is recorded as part of normal business operations.
Step 2
The business sends a personalised SMS to the customer via an authorised CertifyReviews partner platform. The exact time, sender identity, and recipient are cryptographically logged at the moment of sending. CertifyReviews cannot alter this record after the fact.
Step 3
The customer receives the SMS and decides whether to respond. No one from the business is present. The customer independently clicks the link on their own device.
Step 4
On a neutral holding page, the customer selects a star rating. If they select 4 or 5 stars, they are directed to Google to leave a public review. If they select 1–3 stars, their feedback is sent privately to the business — it never reaches Google.
Step 5
CertifyReviews issues a unique, tamper-proof token tied to this specific interaction. The token records: the business identity, the date the request was sent, and whether a genuine response was received.
Step 6
The business can share the verification link in their Google review replies. Any member of the public can visit certifyreviews.com/verify/[token] to independently confirm the review request was genuine.
A genuine review request SMS was sent to a real mobile number
The request was sent via an authorised CertifyReviews partner platform
The customer independently clicked the link on their own device
A response was received (positive or private)
The business identity is confirmed and on record
The content of the Google review itself (written by the customer independently)
Whether the customer was satisfied with the service
The quality of work performed by the business
Any events that occurred after the review request was sent
CertifyReviews does not write reviews. We do not influence what customers say. We do not delete negative feedback. We cannot alter verification records once issued. Our role is solely to confirm that a genuine review request was sent to a genuine customer , nothing more.
We are funded through platform licensing fees paid by authorised partner platforms , not by individual businesses. This means we have no incentive to certify bad actors or inflate a business's reputation.
Enter the verification code to independently check any review right now.